Here's an executive summary example: Terra Engineering Executive Summary Terra Engineering Terra Engineering is a new company that will provide high quality technical and environmental engineering services to its clients. Terra Engineering is scheduled to begin operations on July 16,
While it can be tough to fit on one or two pages, a good Summary includes: The Executive Summary is often the make-or-break section of your business plan.
So think of it as a snapshot of your business plan. Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help you do the following. Refine and tighten your concept. Think of it as a written "elevator pitch" with more detail, of course.
Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors. As you develop your Summary you will naturally focus on the issues that contribute most to potential success.
If your concept is too fuzzy, too broad, or too complicated, go back and start again. Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan.
What ranks high in terms of importance? Acquiring the right location? Your Summary can serve as a guide to writing the rest of your plan. Make the rest of the process easy. Once your Summary is complete, you can use it as an outline for the rest of your plan.
Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers.
Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well.
Work hard to set the stage for the rest of the plan. Let your excitement for your idea and your business shine through.
In short, make readers want to turn the page and keep reading. Just make sure your sizzle meets your steak by providing clear, factual descriptions.
The following is how an Executive Summary for a bicycle rental store might read. Introduction Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest.
Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year.
Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products. Company and Management Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.For a template that you can use to write a complete business plan see the Simple Business Plan Template or these One Page Business Plan Templates.
Executive Summary Example Section 1: Executive Summary The executive summary goes near the beginning of the plan but is written last. The executive summary should be written in an interesting way, and not as an outline, a list of elements or as a table of contents to the business plan.
It should avoid simply restating parts of the business plan, and should stand alone as an introduction to your business. Table of Contents and Table of Appendices. The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan.
Executive Summary. The executive summary is the first part of the business plan to be read by potential lenders and investors. The executive summary is an overview of your entire business plan and should leave readers with the feeling that the business is competently run, and has energy and enthusiasm.
Purpose for Business. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.
Jul 24, · Tips for using your executive summary to seek investment. Before you develop your executive summary for seeking investment, understand the relationship between business plan, executive summary as the first section of a business plan, and a stand-alone executive summary/5().